Nowadays, having your own website is part of the basic equipment of almost every business. There are no limits to the digital possibilities open to you for increasing your brand awareness. On the one hand, that's exciting - but it's also easy to lose sight of the big picture. Because we know that many members of the KnowS community run their own business and we would like to share our knowledge with you, we have compiled an overview of central online marketing activities. These measures are to be understood as a continuous process, which will constantly promote you and your business to position 1.
In the best case, a user enters a search query according to his need on Google, you appear at the top of the search results page, the user clicks on your ad and makes the desired conversion on your website. This sounds great, but it is anything but self-evident. It is crucial that your website is found. Google offers you various tools to reach your desired audience. With Google Ads, you can not only place ads but also see how often an ad was played, how often a person clicked on it, which keywords led to this ad placement, and much more. Through display marketing you are not only convincing linguistically, but you can also use graphical elements. Thus, Google Ads offers an excellent basis for your optimization measures.
Of course, there is a downside to everything: Google Ads can be very effective if used correctly. However, it is also possible to spend a lot of money without any problems. The important thing is that you take everything that can be implemented for free first. This is where SEO comes in.
Even before you spend your first franc on marketing, you have countless opportunities to increase your visibility. SEO pursues the goal of having your content appear in prominent positions in the unpaid search results. There are countless influencing factors that need to be taken into account. Take a look at our blog on SEO optimization measures. With this we would like to support all independents and interested people, because our community is important to us and knowledge is priceless. We have summarized for you the 5 golden rules that will make you a star in Google search.
Regularly producing and publishing new content builds brand awareness and trust. There are no limits to what you can do. The key is that it fits your audience and that you offer added value to your users. For example, blog posts, articles, newsletters, social media posts, new landing pages, etc. can be suitable. It pays to invest in good content marketing. Always keep the SEO criteria in mind.
Do you need support? At KnowS, you'll find Google Ads and SEO specialists as well as eloquent copywriters who are happy to help you with analyses and content.
We have already heard about the ideal case at the beginning. In many cases, however, you first have to find people interested in your service/product. People who provide you with their personal data in order to receive in-depth information in return are called "leads" in marketing. Generating leads is considered one of the most important goals. You collect data, for example, by registering for a newsletter, entering a competition, or offering the option of recommending your company to others. It has proven effective to also use small incentives such as a voucher.
It's no secret that social media platforms contribute significantly to consumer behavior. To take advantage of this, it's important that you understand your customer group well and consider which channel suits you. Are you most likely to find your ideal customer on Instragram, Facebook, Tiktok or LinkedIn? Consider characteristics such as age and interests. You should also think about how you can create a recognizable feature: Does a particular design, intro, outro, video flow, subject matter or similar lend itself to your thread here?
To strengthen the brand feeling, you can also rely on influencer marketing. Consider whether you're looking for more of an ambassador for your brand or aiming for the highest possible reach by collaborating with different influencers. Authentic influencer marketing relies on creating a sense of familiarity.
Need some support? Marketing experts at KnowS are happy to help you create a suitable strategy for you. They can also help you with design templates.
Not in every business, but in many, online stores are a must-have. Building such a store can take a lot of time. In the meantime, there are many people who enjoy creating such stores in their spare time - this is also the case with KnowS. Here you can give the basic framework for your store into expert hands and then continue to maintain it yourself.
No matter what services you want to offer. With KnowS you can earn money without financial risks and still reach countless customers. You can find tasks of all kinds and earn money with your talents. The special advantage: With us you pay no monthly fees.
Thanks to the partnership with Zurich Insurance, you are also automatically insured for the completion of your tasks and receive an invoice upon completion. Easily become a supplier for jobs of all kinds - register for free und specify where your talents lie.